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Pantone’s 2014 Color: Radiant Orchid

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Wondering what’s the fashion color for 2014? Well, its a pinky purple known as the “radiant orchid.” A version of this purple hue is Pantone Inc.’s color of the year for 2014.Pantone sets color standards for commercial use by design industries.

It’s a flattering color for many skin tones and complementary neutral colors.Pantone’s pick for color of the year will, in theory, have a strong presence in fashion, beauty, home design and consumer products.In ready-to-wear, it mixes with other tones like chocolate browns, and burgundy or Bordeaux makes for a deeper, richer tonal story.

Expect to see the peppy shade on everything from cardigans to coffee makers this year. Vibrant and inviting, it has enough warm tones to look good on most skin types, which makes it a natural for nail polish and lipstick. Pantone executives say that because it is nuanced and bold, the color suggests creativity and ingenuity, which may appeal to fashion-minded, tech-savvy customers in their 20s and 30s. The hue also offers a sharp contrast with emerald, Pantone’s color of 2013.


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